*Google Case Study

From MoHopedia

== Group Members ==

Pooja Daftary
Ventseslava Encheva
Hannie Jawaid
Divya Mubayi
Cristin Oliva
Nazish Tazeem

== Objectives ==
Our project will be a case study, business model analysis, and stock valuation of Google (NYSE: GOOG).

== Preliminary Outline ==
Overview
Business Environment
Recent Acquisitions
Revenue Sources
Competitive Landscape
Risks
Future Endeavors
Open Source projects and Implications
Historic Pure Plays
Valuation

== Preliminary Sources ==
Planet Google : one company's audacious plan to organize everything we know / Randall Stross 2008
The search : how Google and its rivals rewrote the rules of business and transformed our culture / John Battelle 2005
Google's Growth: A Success Story / Sangeetha and P Sivarajadhanavel
What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software/ Tim O'Reilly
Wall Street Research

Google Presentation Googlefinal.pdf